- Description
- Objectives
- Outline
- Materials
- Certification
- System Requirements
- Watch a Demo
The event planning business is not only growing, but it can be very profitable. If you have creativity, people skills and fantastic organization, an event planning business may be the career of your dreams. The two big obstacles are establishing your credentials and gaining clients. Our Event Planning Entrepreneur program can help you get started.
Event Planning & Management
After completing this course, you should be able to:
- Define the principles of event leadership and management
- Recognize the steps for planning an event budget, working with vendors, and necessary time management skills
- Differentiate between types of virtual and live events, venues, seating arrangements and audio and visual effects
- Identify various design approaches and how to implement them
- Recall types of design elements, impacts and sustainability
Start Your Own Business
After completing this course, you should be able to:
- Define entrepreneurship
- List the steps for developing a business plan
- Recall methods for marketing your business
- Recognize the concepts behind financing strategies
- Differentiate between potential strategies for growing your business
Event Planning & Management
Event Planning and Management Module 1
Event Project Management
- What is an Event?
- Event Management Challenges
- Events, Human History and Culture
- Role of Event Managers
- Events as Projects
- Project Management Perspectives
- Event Project Definition, Organization and Framework
- Stakeholder Requirements
- Project Planning
- Project Risk Management
Event Planning and Management Module 2
Event Design and Operations
- Events as Designed Experiences
- Concept and Theme
- Understanding Event Experiences
- Event Staging and Logistics
- Why Do Operations Matter in Events?
- Event Operations Strategy
- Supply Chain Management
- Event Logistics and Capacity Management
Event Planning and Management Module 3
Human Resource Management
- Finding the Right People
- Challenges in Practice to the Events Industry
- Event Induction and Acculturation
- Effective Communication
- Employee Learning and Development
- Motivation
- Maximizing Performance and Retaining Employees
- Remunerating Staff
Event Planning and Management Module 4
Event Finance and Marketing
- Financial Terminology
- Financial Planning and Control
- Budgeting and Events
- Methods of Budgeting
- Comparing Actual and Budgeted Performance
- Event Marketing Planning
- Event Sponsorship
Event Planning and Management Module 5
Event Law, Health, Safety, and Risk Management
- Legal Environment
- Legal Requirements
- Insurance
- Guiding Principles of Health, Safety and Risk
- Health and Safety Management
- Risk Management
- Risk Assessment
- Specific Event Risks
Event Planning and Management Module 6
Sporting and Mega Events
- Overview of the Sports Industry
- Managing Participants
- Sporting Events Marketing
- Defining Mega Events
- Mega Event Periods
- Mega Event Tourism
Event Planning and Management Module 7
Public and Business Events
- Public Sector Specific Events
- Third Sector
- Categorization of Business Events
- Conferences and Meetings
- Incentive Events and Performance Improvement
- Networking Events
- Corporate Hospitality
- Exhibition and Trade Shows
- Business Event Customer
- Business Event Evaluation
Event Planning and Management Module 8
Cultural Events, Sustainability and Media
- Cultural Events
- Festivals
- Programming and Marketing Cultural Events and Festivals
- Event Impacts
- Measuring Impacts and Evaluating Events
- Sustainable Events
- The Role of the Media in Events Management
- Media Management
**Outlines are subject to change, as courses are always under improvement for your benefit**
Start Your Own Business
Start Your Own Business Module 1
Entrepreneurs and Entrepreneurship
- Defining Entrepreneurship
- Free-Enterprise System
- What is a Small Business?
- Paths to Enterprise Ownership
- Benefits and Costs of Becoming an Entrepreneur
- Lean Startup Methodology
- What is a Business Plan?
- Business Plan Components
Start Your Own Business Module 2
Creating Business and Exploring Your Market
- What Defines a Business?
- Business Opportunity Decision Process
- Your Competitive Advantage
- Determining the Value of a Business
- Product Life Cycle
- Customer Research
- Segment and Industry Research
- Market Positioning
Start Your Own Business Module 3
Marketing Mix and Smart Selling
- The Marketing Mix
- Product, Price, Place, Promotion
- Advertising and Sales Promotion
- Publicity Potential
- Developing a Marketing Plan
- Sales Call
- Creating a Sales Force
- Customer Relationship Management Systems
Start Your Own Business Module 4
Costs and Financial Statements
- Start-Up Investment
- Estimate Value
- Fixed and Variable Costs
- Calculating Critical Costs
- Income Statements
- The Balance Sheet
- Financial Ratio Analysis
- Balance Sheet Analysis
Start Your Own Business Module 5
Cash Flow, Taxes, and Financing Strategies
- Cash Flow
- Working Capital Cycle
- Using a Cash Flow Statement
- Capital Budgeting
- Gifts and Grants
- Debit and Equity Financing
- Investing
Start Your Own Business Module 6
Legal Issues and Operating for Success
- Business Legal Structures
- Contracts
- Commercial Law
- Intellectual Property
- Protecting Tangible Assets
- Licenses, Permits, and Certificates
- Production-Distribution Chain
- Supply Chain Management
- Defining Quality
Start Your Own Business Module 7
Management, Leadership, Financing, Licensing
- The Entrepreneur as Leader
- Business Management
- Creating and Managing Organizational Culture
- Ethical Leadership
- Social Responsibility and Ethics
- Focus Your Brand
- Harvesting and Exiting Options
- Creating Wealth by Selling a Profitable Business
**Outlines are subject to change, as courses and materials are updated.**
All course materials included.
Event Planning & Management
Upon successful completion of our Event Planning & Management course, students will be prepared, in part, to sit for the National Association for Catering & Events (NACE) CPCE certification exam. Eligible candidates must have also worked in the catering & events industry full time within the past three years and have attended 30 hours of professional development in the past five years.
Note: This course is not affiliated with, nor has it been endorsed by the National Association for Catering & Events.
Internet Connection
- Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor - 2GHz Processor or Higher
- Memory - 1 GB RAM Minimum Recommended
PC Software Requirements
- Operating Systems - Windows 7 or higher
- Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers - Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems - Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player
